Business

Price hike by electronic, auto cos soon

By Sohail Khan 1 September 2026, 12:56 am

Benchmarks
Nifty24,080.40-95.25

Precious Metal
Gold (MCX) (Rs/10g.)154,456.00-1825.0

Enter search text:

Business News›News›Company›Corporate Trends›A small price hike by electronic, auto companies is around the corner

Read Today's Paper

A small price hike by electronic, auto companies is around the corner
Synopsis

Manufacturers will slightly increase product prices over the next fortnight. This move aims to protect crucial festive season demand and sales. Companies are absorbing some cost increases to avoid larger price hikes. Smartphone and automobile makers are implementing these adjustments now. Further price revisions are unlikely until at least November end.

Listen to this article in summarized format

Loading…
×
×

Unlock AI Briefing and Premium Content

New Year Offer 24 Hours Left
Already a member? Sign In

What's Included

Exclusive Stories
Daily ePaper Access
Smart Market Tools
Curated Investment Ideas
Ad-lite Experience
Subscription

Mumbai: A man checks mobile phones as Union Budget 2024-25 being presented by Un... — Smartphone, electronics and auto makers plan selective price hikes amid rising costs ahead of the festive season

Kolkata | New Delhi: Makers of smartphones, electronic products and automobiles are increasing prices slightly over the next fortnight amid rising costs but plan to hold off on further hikes until at least November end to protect demand during the festive season.

Industry executives said the price increases would be smaller than previous hikes-and in some cases the lowest this calendar year-as companies absorb part of the impact of higher commodity prices, freight costs and rupee depreciation.

"We are increasing prices by about 2%, the lowest this year, from September 1 and then hold on to prices till Diwali at least," Haier India chief executive Satish NS said. "This is after absorbing another 3-4% of commodity price and rupee depreciation impact, as so much price hike may disrupt festive demand."

Maruti has raised prices twice so far this calendar year while Hyundai and Tata Motors are increasing prices for the third time.

Senior executives at two leading auto companies said there would be no further price revision for the next two to three months.

Read more: Gold gets its glitter back as Indian buyers return ahead of wedding and festive season

Automobile dealers also expect companies to avoid further price hikes during the festive season. Federation of Automobile Dealers Associations vice-president Sai Giridhar said festive momentum had started building and sentiment remained positive. "Any further price increases may affect sentiment. We are not anticipating any further hikes," he said.

Smartphone makers have been raising prices almost every month, while electronics companies have done so roughly every two months. Carmakers have increased prices three times this year.

The West Asia crisis has raised commodity prices and freight rates, while rupee depreciation has added to costs. Memory-chip prices have also risen as supplies are increasingly diverted to AI data centres.

Tata-owned Infiniti Retail chief executive Shibashish Roy said smartphone brands had realised that continuous price increases could hurt demand. The company owns the Croma chain.

"I am not saying there will be zero increase, but they will maintain some kind of a price sanity during the festive season, to ensure that demand doesn't fall down dramatically," Roy said.

He said smartphone brands were also reducing the number of models priced below ₹20,000, allowing higher-priced models to absorb some of the higher costs, especially memory prices.

The month-long peak festive period from Navratri to Diwali accounts for up to 18% of annual car sales and 25-35% of annual sales of smartphones and electronic products.

Add as a Reliable and Trusted News Source
Add Now!

(You can now subscribe to our WhatsApp channel)

(You can now subscribe to our WhatsApp channel)

Read More News on
maruti suzukitata motorsprice hike electronicsautomobile price increasesmartphone price risefestive season demandcommodity prices impactTata Motors price increaseHyundai price hikesmartphone market decline

Enter search text:

Continue reading with one of these options:
Limited Access
Free
Login to get access to some exclusive stories

& personalised newsletters
Login Now

Unlimited Access
Starting @ Rs120/month
Get access to exclusive stories, expert opinions &

in-depth stock reports
Subscribe Now

Unlock Access to All Exclusives with ETPrime FREE TRIAL

15 Days Free: Unlock All ETPrime Exclusives, Market Tools & ePapers

Trial offer expiring in00 : 05 : 00

I'd rather pay ₹2599 now

Uh-oh! This is an exclusive story available for selected readers only.

Worry not. You’re just a step away.

Prime Account Detected!

It seems like you're already an ETPrime member with

Log out of your current logged-in account and log in again using your ET Prime credentials to enjoy all member benefits.

Unlock ETPrime's Exclusive Stories Today!

Subscribe to gain powerful insights on business, stock market and industry trends.

Big Price Drop! Flat 40% Off

Student Only Offer

Already a Member? Sign In now

Already a Member? Sign In now
Already a Member? Sign In now

Offer Exclusively For You

Save up to Rs. 700/-

ON ET PRIME MEMBERSHIP

Avail Offer

Offer Exclusively For You

Get 1 Year Free

With 1 and 2-Year ET prime membership

Avail Offer

Offer Exclusively For You

Get 1 Year Free

With 1 and 2-Year ET prime membership

Avail Offer

Offer Exclusively For You

Get Flat 40% Off

Then ₹ 1749 for 1 year

Avail Offer

Offer Exclusively For You

ET Prime at ₹ 49 for 1 month

Then ₹ 1749 for 1 year

Avail Offer

Special Offer

Get flat 40% off on ETPrime

Avail Offer
Avail Offer

Claim NowAlready a Member? Sign In now

Need Assistance?

Connect with an ETPrime expert for personalized support and guidance

+91 9484700004

' + h3 + '

' + h4 + '

' + listing + '

What’s Included with

ETPrime Membership

1Exclusive Insights That Matter

Make strategic moves using the real-world case studies

Read industry-specific stories to identify emerging trends

Spot opportunities with in-depth insights that matter

Why veterans like Reliance, L&T are on acquisition spree? Aswath Damodaran has an answer.

Will China’s dollar bond sale in Saudi Arabia trump the US in financial world?
Huawei launches its own OS to compete with Google and Apple. But can it win beyond China?

The problem with lab grown diamonds
Why a falling rupee is a better option for the economy

A list of top 20 momentum stocks that have delivered massive returns in one year