Benchmarks
Nifty24,207.75-126.8

FEATURED FUNDS★★★★★

Motilal Oswal Midcap Fund Direct-Growth

5Y Return
24.16 %

Invest Now

Enter search text:

Business News›News›Trending›Apple September 2026 event date: Tech giant announces when it will launch iPhone 18 Pro and other gadgets

Read Today's Paper

Apple September 2026 event date: Tech giant announces when it will launch iPhone 18 Pro and other gadgets
Synopsis

Apple's next launch event is scheduled for September ninth, revealing the iPhone eighteen Pro lineup. Component costs and increased demand may drive up the iPhone eighteen Pro's price. The new models could feature an A20 Pro chipset and improved camera hardware. RAM upgrades and brighter displays are also anticipated for the Pro models. Official India pricing will be announced by Apple during the upcoming launch event.

AP

Apple will hold its next launch event on September 9 at 1 pm ET, where it is expected to unveil the iPhone 18 Pro lineup. The event will take place at the Steve Jobs Theater in Apple Park and carries the tagline “Surprise and shine.”



The September launch window is important for Apple because it allows component suppliers such as TSMC to prepare high-volume production runs well ahead of retail availability. It also gives Apple an opportunity to drive stronger sales in the fourth quarter, while aligning with the annual upgrade cycle followed by many iPhone users.

iPhone 18 Pro expected price in India

The iPhone 18 Pro is expected to be priced higher in India than its predecessor. Reports suggest the device could start at around Rs 1,39,900, compared with the Rs 1,34,900 starting price of the iPhone 17 Pro. Another estimate puts the 256GB iPhone 18 Pro at Rs 1,44,900, while the iPhone 18 Pro Max could start at around Rs 1,54,900.

Why iPhone 18 Pro could cost more

Rising memory component costs could be one of the factors behind the expected price increase. Demand for AI infrastructure has increased pressure on memory supply and pushed up component prices.



Apple has already increased the prices of some products in India, including the iPad Air and MacBook Air. However, it is not yet clear whether the company will make a similar price adjustment for the iPhone 18 Pro series.

iPhone 18 Pro series expected upgrades

The potential price increase could come with several hardware upgrades. The iPhone 18 Pro models are expected to feature Apple’s A20 Pro chipset, reportedly based on TSMC’s 2nm process.

The Pro models could also come with 12GB of RAM, brighter LTPO+ displays and a smaller Dynamic Island. The iPhone 18 Pro Max is expected to feature a larger battery.

Camera upgrades could include a variable-aperture 48-megapixel primary sensor and a stacked sensor. Apple is also reportedly developing its C2 modem and expanded satellite connectivity for the new generation.

iPhone 18 Pro price: What we know so far

The reported prices are estimates and have not been confirmed by Apple. The company is expected to announce the official India pricing when the iPhone 18 Pro series launches.



If the highest reported estimates are accurate, the new models could cost up to Rs 20,000 more than their predecessors.

Add as a Reliable and Trusted News Source
Add Now!

(You can now subscribe to our WhatsApp channel)

(You can now subscribe to our WhatsApp channel)


Read More News on
Apple September 2026 eventiPhone 18 Pro launchiPhone 18 Pro featuresiPhone 18 Pro upgradesiPhone 18 Pro priceapple 18 launch dateapple 18 launch

Enter search text:

Continue reading with one of these options:
Limited Access
Free
Login to get access to some exclusive stories

& personalised newsletters
Login Now

Unlimited Access
Starting @ Rs120/month
Get access to exclusive stories, expert opinions &

in-depth stock reports
Subscribe Now

ET

Unlock Access to All Exclusives with ETPrime FREE TRIAL

15 Days Free: Unlock All ETPrime Exclusives, Market Tools & ePapers

Trial offer expiring in00 : 05 : 00

I'd rather pay ₹2599 now

Uh-oh! This is an exclusive story available for selected readers only.

Worry not. You’re just a step away.

Prime Account Detected!

It seems like you're already an ETPrime member with

Login using your ET Prime credentials to enjoy all member benefits

Log out of your current logged-in account and log in again using your ET Prime credentials to enjoy all member benefits.

Unlock ETPrime's Exclusive Stories Today!

Subscribe to gain powerful insights on business, stock market and industry trends.

Big Price Drop! Flat 40% Off

Student Only Offer

Already a Member? Sign In now

Already a Member? Sign In now
Already a Member? Sign In now

Offer Exclusively For You

Save up to Rs. 700/-

ON ET PRIME MEMBERSHIP

Avail Offer

Offer Exclusively For You

Get 1 Year Free

With 1 and 2-Year ET prime membership

Avail Offer

Offer Exclusively For You

Get 1 Year Free

With 1 and 2-Year ET prime membership

Avail Offer

Offer Exclusively For You

Get Flat 40% Off

Then ₹ 1749 for 1 year

Avail Offer

Offer Exclusively For You

ET Prime at ₹ 49 for 1 month

Then ₹ 1749 for 1 year

Avail Offer

Special Offer

Get flat 40% off on ETPrime

Avail Offer
Avail Offer

Claim NowAlready a Member? Sign In now

Need Assistance?

Connect with an ETPrime expert for personalized support and guidance

+91 9484700004

' + h3 + '

' + h4 + '

' + listing + '

What’s Included with

ETPrime Membership

1Exclusive Insights That Matter

Uncover the truth with our investigative stories

Make strategic moves using the real-world case studies

Read industry-specific stories to identify emerging trends

Spot opportunities with
in-depth insights that matter

• 

  Trump temper on H-1B visas is forcing Indians to do these things to stay put in US

  

  What Adani’s US indictment means for India Inc’s overseas fundraising

• 

  Why veterans like Reliance, L&T are on acquisition spree? Aswath Damodaran has an answer.

  

  Will China’s dollar bond sale in Saudi Arabia trump the US in financial world?

• 

  Huawei launches its own OS to compete with Google and Apple. But can it win beyond China?

  

  The problem with lab grown diamonds

• 

  Why a falling rupee is a better option for the economy

  

  A list of top 20 momentum stocks that have delivered massive returns in one year

2Invest Wisely With Smart Market Tools & Investment Ideas

Alpha Trade

Get daily trade ideas from SEBI-registered research analysts.

Investment Ideas

Grow your wealth with stock ideas & sectoral trends.

Stock Reports Plus

All-in-one stock research with Stock Score, peer comparison & key signals.

BigBull Portfolio

Get to know where the market bulls are investing to identify the right stocks.

Stock Analyzer

Check the score based on the company's fundamentals, solvency, growth, risk & ownership to decide the right stocks.

Market Mood

Analyze the market sentiments & identify the trend reversal for strategic decisions.

Stock Talk Live at 9 AM Daily

Ask your stock queries & get assured replies by ET appointed, SEBI registered experts.

3Stay informed anytime, anywhere with ET ePaper

ePaper – Print View

Read the PDF version of ET newspaper. Download & access it offline anytime.

ePaper – Digital View

Read your daily newspaper in Digital View & get it delivered to your inbox everyday.

Wealth Edition

Manage your money efficiently with this weekly money management guide.

4Times Of India Subscription (1 Year)

ePaper

Read the PDF version of newspaper. Download & access it offline anytime.

Deep Explainers

Explore the In-depth explanation of complex topics for everyday life decisions.

Health+ Stories

Get fitter with daily health insights committed to your well-being.

Personal Finance+ Stories

Manage your wealth better with in-depth insights & updates on finance.

New York Times Exclusives

Stay globally informed with exclusive story from New York Times.

5Enjoy Complimentary Subscriptions From Top Brands

Docubay Subscription

Stream new documentaries from all across the world every day.

Stories you might be interested in