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Kobe Bryant’s $6M BodyArmor bet became $400M

By Sohail Khan 25 September 2026, 11:07 pm

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Business News›News›International›Global Trends›Kobe Bryant invested $6 million in BodyArmor in 2014; years later, his stake was worth around $400 million

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Kobe Bryant invested $6 million in BodyArmor in 2014; years later, his stake was worth around $400 million
Synopsis

In 2014, Kobe Bryant made a bold $6 million investment in BodyArmor, establishing himself as a pivotal figure in the brand's success. By 2021, Coca-Cola recognized BodyArmor's worth, purchasing the company for an impressive $5.6 billion, generating a staggering 67-fold return on Bryant's investment. His strategic marketing contributions accelerated BodyArmor's rise, further solidifying his reputation as a savvy investor alongside his stellar basketball career.

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Kobe Bryant's $6 million investment grew to $400 million <br> — Kobe Bryant, who has now died, was one of the best basketball players of his time and at the same time a successful entrepreneur

In 2014, NBA legend Kobe Bryant invested in the sports drink company BodyArmor and achieved a return on his investment of more than 30 times the amount put in within less than four and a half years. His initial investment had been for about 10 per cent of the company and he eventually invested a total of $6 million. Years later, the value of his share was said by ESPN to be approximately $200 million; the company positioned its products as a healthier option compared to those of its competitors and as a result Kobe Bryant became the fourth-largest investor in BodyArmor, which was expected to reach sales of $400 million by 2018.

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In 2021, after a period of rapid growth, Coca-Cola purchased full control of BodyArmor for a sum of $5.6 billion; according to the Journal, this transaction meant that Kobe Bryant's estate reached a value of about $400 million. The basketball player, who retired from the NBA following the 2015-16 season, had previously served on the company's board before dying in a helicopter crash in 2020. On the day he launched his company, Kobe Inc., Kobe Bryant also announced his investment in BodyArmor; he subsequently set up a joint venture investment firm with entrepreneur Jeff Stibel worth $100 million and founded his own production company, Granity Studios, which won the Oscar in 2018 for Best Animated Short Film for Bryant’s Dear Basketball.

Kobe Bryant's early investment and involvement boosted the company's ability to grow swiftly

Kobe Bryant's net worth

Kobe Bryant, who has now died, was one of the best basketball players of his time and at the same time a successful entrepreneur. During his 20 seasons with the Los Angeles Lakers he earned $323,312,307, which enabled him to finish in sixth place as one of the NBA's top earners in terms of career income. Throughout his career Bryant entered into major endorsement agreements with companies including McDonald's, Nike and Mercedes-Benz.

His association with Nike lasted for many years and his special shoe range proved to be a great success. He then included further brands in his collection, such as Sprite, Turkish Airlines and Nintendo. When his career in the NBA came to an end, his net worth was said to be about $350 million and he kept on increasing his wealth afterwards, one of his largest investments being in BodyArmor.

FAQs

1. How much did Kobe Bryant invest in BodyArmor?

Kobe Bryant reportedly invested around $6 million in BodyArmor in 2014.

2. How much was Kobe Bryant’s BodyArmor stake worth?

His stake was reportedly worth around $400 million after Coca-Cola acquired full control of BodyArmor.

3. When did Kobe Bryant invest in BodyArmor?

Kobe Bryant invested in the sports drink company in 2014.

4. How did Kobe Bryant make money from BodyArmor?

Bryant invested early in BodyArmor and held an equity stake as the company grew. Coca-Cola’s $5.6 billion acquisition significantly increased the value of his stake.

5. How much did Coca-Cola pay for BodyArmor?

Coca-Cola reportedly paid $5.6 billion in 2021 to acquire full control of BodyArmor.

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