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iPhone Duo to AirPods 5: Everything Apple launched

By Sohail Khan 10 September 2026, 1:17 am

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Business News›Industry›Cons. Products›Electronics›From iPhone Duo to AirPods 5: Everything Apple launched at its September event, with India, US prices, specs & more

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    From iPhone Duo to AirPods 5: Everything Apple launched at its September event, with India, US prices, specs & more
    Synopsis

    Apple launched its first foldable iPhone Duo and iPhone 18 Pro models. The company also introduced the Apple Watch Series 12 and Ultra 4 wearables. New AirPods 5 with enhanced noise cancellation were also announced. Indian pricing for these devices ranges from Rs 14,900 to Rs 2,99,900. Availability for most products in India begins in September and October.

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    Apple iPhoneAP
    Apple CEO John Ternus displays the iPhone Duo on Wednesday, Sept. 9, 2026, on the Apple campus in Cupertino, Calif.

    Apple has gone big this September. At its launch event on Wednesday, the company unveiled its first foldable iPhone, iPhone Duo, alongside the iPhone 18 Pro and iPhone 18 Pro Max.



    It also refreshed its wearable and audio line-up with the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5.



    For Indian buyers, the biggest talking point is the price. The iPhone Duo starts at Rs 2,99,900, while the iPhone 18 Pro starts at Rs 1,19,900. At the other end, AirPods 5 start at Rs 14,900.


    Apple introduces AirPods 5 with ANC, Live Translation and Siri AI, starts at $129

    Here is a look at all the products Apple launched on September 9, their US and India prices, key features and availability.


    Apple September 9 launches: US & India prices

    Apple product US starting price India starting price Availability in India
    iPhone Duo $1,999 Rs 2,99,900 October 23
    iPhone 18 Pro $1,199 Rs 1,19,900 September 18
    iPhone 18 Pro Max $1,299 Rs 1,29,900 September 18
    Apple Watch Series 12 $399 Rs 56,900 September 18
    Apple Watch Ultra 4 $799 Rs 1,09,900 September 18
    AirPods 5 $129 Rs 14,900 September 18
    AirPods 5 with Wireless Charging Case $149 Rs 17,900 September 18

    Note: Prices are starting prices.


    1. iPhone Duo: Apple's first foldable iPhone

    The biggest surprise of Apple's September event was the iPhone Duo, the company's first foldable smartphone.


    The iPhone Duo starts at $1,999 in the US and Rs 2,99,900 in India. Apple is offering multiple storage configurations, with the range going up to 2TB.



    You Might Also Like:

    Apple Watch Ultra 4 Introduced with new Health Features – Priced at ₹1,09,900

    Key features:



    • 7.6-inch internal display when unfolded and a 5.4-inch outer display when folded
    • Apple's first foldable iPhone, with iOS experiences designed around the foldable form factor
    • A20 Pro chip with advanced thermal management
    • Dual 48MP Fusion camera system
    • Titanium design with a thin foldable profile
    • Can be used in partially folded positions for different use cases
    • Storage options ranging from 256GB to 2TB

    The iPhone Duo will be available in India from October 23, with pre-orders starting October 16. It will also be available in the US from October 23.



    Also Read: Apple introduces iPhone 18 Pro and iPhone 18 Pro Max with A20 Pro chip, variable-aperture camera, up to 45-hour battery life, starts at $1,199



    iPhone Duo price in India: Rs 2,99,900 onwards

    iPhone Duo US price: $1,999 onwards





    2. iPhone 18 Pro: A20 Pro, variable aperture camera and longer battery

    The iPhone 18 Pro starts at $1,199 in the US and Rs 1,19,900 in India, according to launch reports.



    Key features:



    • A20 Pro chip built on a 2nm process
    • Upgraded vapour-chamber cooling system
    • New 48MP Fusion Main camera with variable aperture
    • Pro Controls for manual adjustment of shutter speed, white balance and aperture
    • Up to 36 hours of video playback on eSIM-only models, according to Apple
    • Smaller Dynamic Island
    • Storage options up to 2TB
    • Four colours: deep black, silver, glacier and burgundy

    The iPhone 18 Pro will be available in India from September 18, with pre-orders beginning September 12.



    iPhone 18 Pro price in India: Rs 1,19,900 onwards

    iPhone 18 Pro US price: $1,199 onwards



    3. iPhone 18 Pro Max: Bigger battery, same Pro punch

    The iPhone 18 Pro Max starts at $1,299 in the US and Rs 1,29,900 in India.



    It gets the same A20 Pro chip, variable-aperture 48MP Fusion Main camera and upgraded cooling system as the iPhone 18 Pro.



    Key features:



    • A20 Pro chip
    • 48MP Fusion Main camera with variable aperture
    • Upgraded vapour-chamber cooling
    • Up to 45 hours of video playback on eSIM-only models, according to Apple
    • Storage options going up to 2TB
    • Pro camera and performance upgrades
    • Longest battery life among the new iPhone models

    iPhone 18 Pro Max price in India: Rs 1,29,900 onwards

    iPhone 18 Pro Max US price: $1,299 onwards



    4. Apple Watch Series 12: Health gets an upgrade

    Apple's Watch Series 12 starts at $399 in the US and Rs 56,900 in India.



    The headline upgrade is a new Health Sensing System, which Apple says delivers its most accurate heart-rate sensing yet in an Apple Watch.



    Key features:



    • New Health Sensing System
    • More frequent heart-rate and heart-rate variability (HRV) readings
    • New Readiness score based on factors including sleep, activity and physiological data
    • S11 chip
    • New health and intelligence features through watchOS
    • New finishes and case options
    • More frequent health measurements designed to provide additional insights

    Apple Watch Series 12 price in India: Rs 56,900 onwards

    US price: $399 onwards



    5. Apple Watch Ultra 4: The rugged Apple Watch gets smarter

    The Apple Watch Ultra 4 starts at $799 in the US and Rs 1,09,900 in India.



    Apple is positioning the Ultra 4 as its most capable Apple Watch for outdoor activities, with improved health tracking and longer workout battery life.



    Key features:



    • New Health Sensing System
    • New Readiness score
    • Up to 45 hours of Max Extended Workout tracking
    • S11 chip
    • Improved health and fitness tracking
    • Titanium finishes
    • Enhanced outdoor and workout capabilities
    • Apple's longest battery life in an Apple Watch

    Apple Watch Ultra 4 price in India: Rs 1,09,900

    US price: $799



    6. AirPods 5: ANC comes to Apple's open-ear design

    The new AirPods 5 are the most affordable new product announced at Apple's event.



    The standard AirPods 5 cost $129 in the US and Rs 14,900 in India.



    Key features:



    • Open-ear design
    • Up to 1.5x more Active Noise Cancellation than the previous generation, according to Apple
    • Redesigned acoustic architecture
    • Adaptive Audio
    • Transparency mode
    • Personalised Spatial Audio
    • Live Translation
    • Siri features and head gestures
    • Up to 4 hours of listening with ANC on the standard model

    Apple is also offering a version with a wireless charging case. It costs $149 in the US and Rs 17,900 in India.



    AirPods 5 price in India: Rs 14,900

    US price: $129



    AirPods 5 with Wireless Charging Case India price: Rs 17,900

    US price: $149

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