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Urban Company sues Kent over ‘risky’ purifier ads

By Sohail Khan 23 August 2026, 5:03 pm

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Business News›News›Company›Corporate Trends›Urban Company sues Kent RO over ‘unsafe’, ‘risky’ water purifier ads; company to pull down 'offending' content

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Urban Company sues Kent RO over ‘unsafe’, ‘risky’ water purifier ads; company to pull down 'offending' content

Synopsis

Urban Company has sued Kent RO Systems in the Delhi High Court, alleging that its advertisements and social media posts made false and misleading claims about Urban Company’s Native water purifiers. The dispute centres on Native’s two-year filter and service life features, which Kent RO allegedly called a “marketing gimmick” and described the purifiers as “unsafe” and “risky”.

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Urban Company has filed a 'defamation' and 'disparagement' suit against Kent RO Systems before the Delhi High Court over advertisements and social media content that the company alleges made false and misleading claims about its Native water purifiers.

In an exchange filing on Sunday, Urban Company said that it filed the suit on August 11 alleging that Kent RO's advertising campaign targeted the two-year filter life and two-year service life features offered on its Native M0, M1, M2, M1 Pro and M2 Pro water purifiers.

ALSO READ | Urban Company, Unicommerce expand partnership to Saudi Arabia, UAE

The Company stated Kent RO's advertisements called these features as a “marketing gimmick” and claimed that using Native water purifiers was “unsafe” and “risky” for consumers.

Kent RO to pull down ads

The matter was heard by the Delhi High Court on August 12. After the hearing, Kent RO told the court that it would pull down the advertisements that were the subject of the suit and would not run other advertisements or promotional content making the same or similar claims about water purifiers offering a two-year filter life or two-year no-servicing feature that would disparage Urban Company.

ALSO READ | Urban Company, Snabbit slash prices, cut waiting times as competition intensifies

Kent RO has been asked to remove the advertisements and social media content within 15 days of August 12, Urban Company said.

Urban Company further added that other legal matters between the two companies remain sub judice, including a patent infringement suit filed by Kent RO, along with Urban Company's counterclaim against Kent RO's patent, and a tortious interference suit filed by Urban Company against Kent RO.

Urban Company shares closed 8.19% higher at ₹157.41 in Friday’s session.

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