Warren Buffett turns 96: Top 10 investing lessons from the Oracle of Omaha

Benchmarks
Nifty24,175.6584.81
Precious Metal
Gold (MCX) (Rs/10g.)156,400.00-2596.0
Enter search text:
Business News›Markets›US Stocks›Wall St Guide›Warren Buffett turns 96: Top 10 investing lessons from the Oracle of Omaha
Powered By
Read Today's Paper
Warren Buffett turns 96: Top 10 investing lessons from the Oracle of Omaha
Synopsis
As Warren Buffett turns 96 in his first birthday since stepping down as Berkshire Hathaway's CEO, the piece revisits the investing principles behind his six-decade run — patience, discipline, staying within his "circle of competence," and concentrating capital when conviction is high.
Listen to this article in summarized format
Loading…
×
×
Unlock AI Briefing and Premium Content
New Year Offer 24 Hours Left
Already a member? Sign In
What's Included
- Exclusive Stories
- Daily ePaper Access
- Smart Market Tools
- Curated Investment Ideas
- Ad-lite Experience
Subscription
AgenciesWarren Buffett, one of the world's most iconic business figures and widely known as the "Oracle of Omaha," turns 96 today. It is his first birthday since he stepped down as chief executive of Berkshire Hathaway after six decades at the helm.
Buffett is no longer Berkshire's CEO, but remains chairman of the board and continues to be involved in the company. He has also continued to make major investment decisions, including building what is now a $36.6 billion stake in Google's parent company, Alphabet, in recent quarters.
Buffett took control of a struggling textile company in 1965 and transformed it into Berkshire Hathaway, now valued at more than $1 trillion, with annual after-tax operating earnings of about $45 billion.
Despite his enormous financial success, Buffett has maintained a famously simple lifestyle, including his fondness for Cherry Coke and burgers. He continues to work from an office in his hometown of Omaha, Nebraska, rather than from Wall Street.
Buffett handed over the CEO role to longtime deputy Greg Abel on January 1, 2026, and has pledged to donate the vast majority of his wealth.
Buffett's six decades in business have produced a long list of investing principles and memorable quotes.
Here are the 10 investing lessons from Warren Buffett:
1. Don't overpay for stocks
Buffett has built his investment philosophy around buying quality businesses at attractive prices. He has rarely bought at more than 15 times forward earnings, maintaining discipline even when investing in high-profile companies such as Apple and Coca-Cola.
The approach puts downside protection ahead of potential upside. By analysing businesses closely and focusing on predictable cash flows and clean balance sheets, investors can reduce the risk of permanent losses during market downturns.
2. Be patient, but take profits when needed
Patience has been one of Buffett's defining characteristics. Berkshire's capital structure has allowed him to hold some stocks for decades rather than trade around quarterly results.
Buffett has famously said, "Our favourite holding period is forever." His long-term holdings have included Coca-Cola, American Express and Wells Fargo.
At the same time, he has trimmed or exited major positions in companies including Apple, Bank of America, JPMorgan Chase, Goldman Sachs, Citigroup and Paramount Global in recent years.
Buffett has also openly acknowledged his investment mistakes, including what he described as his "most gruesome" investment in the bankrupt Dexter Shoe Co.
3. Stick with what you know
Buffett has repeatedly stressed the importance of staying within one's "circle of competence."
"You only have to be able to evaluate companies within your circle of competence. The size of that circle is not very important; knowing its boundaries, however, is vital."
Buffett famously avoided technology stocks during the dot-com boom of the late 1990s because he believed forecasting the long-term survival of young technology companies was outside his expertise.
The Nasdaq subsequently collapsed by as much as 75% between 2000 and 2002.
When Berkshire eventually made a substantial investment in Apple in 2016, Buffett based the decision on consumer habits and brand loyalty rather than technology itself.
4. Keep emotions out of investing
Buffett has repeatedly emphasised the importance of maintaining an even keel during financial crises and market downturns.
At Berkshire's 2025 annual shareholders meeting, he told investors to "check your emotions at the door when you invest."
He put the principle into practice following the 1987 US market crash, investing roughly $1 billion in Coca-Cola in 1988 and 1989. By 2025, Coca-Cola's share price alone had climbed nearly 2,800% from his original purchase price.
During the 2008 global financial crisis, Buffett also sought out struggling but high-quality companies and offered cash in exchange for coveted share packages.
In 2008, he invested $5 billion in Goldman Sachs and made a profit of $500 million, excluding dividends, when the company bought back its shares in 2011.
5. Start investing early
Buffett began investing at the age of 12, when he bought Cities Service preferred stock in 1942.
His wealth accumulated gradually. At 21, Buffett's net worth was $20,000. It took him more than 13 years to become a millionaire and more than 33 years to become a billionaire, at the age of 55.
His career illustrates the role of patience and compounding in long-term investing.
6. Learn from great teachers
Buffett was a student of economist Benjamin Graham, known as the "father of value investing."
He studied under Graham at Columbia Business School and later worked at Graham's investment firm before setting out on his own.
Graham's influence helped shape Buffett's focus on identifying companies that are undervalued, or trading below their intrinsic worth.
7. Concentrate when conviction is high
Buffett has not always followed a highly diversified approach.
At the end of the second quarter of 2025, five stocks—American Express, Apple, Bank of America, Coca-Cola and Chevron—accounted for nearly 70% of Berkshire's roughly $300 billion equity portfolio.
Buffett himself holds more than 99% of his net worth in Berkshire shares, a stake valued at about $150 billion.
The approach is to concentrate investments when conviction is high rather than spread capital indiscriminately.
8. Hire strong managers and trust them
Buffett's management style has long involved giving substantial autonomy to the leaders of Berkshire's subsidiaries.
The approach is straightforward: hire capable managers and trust them to run their businesses.
Buffett's decision to remain active after stepping down as CEO also reflects his belief that work can continue well beyond traditional retirement.
Turning 65 did not slow him down, with Berkshire shares climbing thirtyfold since then. Buffett has long said that traditional retirement is not for him or his top executives.
9. Protect shareholders from dilution
Berkshire has avoided issuing stock for acquisitions and has never granted stock-based compensation.
As a result, the company's share count has increased by only about 40% since 1965.
Protecting shareholders from unnecessary dilution has been another important part of Buffett's approach to capital allocation.
10. Love what you do
Buffett has famously described his daily routine as "tap dancing to the office."
Even after handing over the CEO role, he plans to remain active as Berkshire's chairman and continue working daily in 2026.
His career reflects a long-standing belief that work should be something a person enjoys rather than something endured until retirement.
Protecting reputation is as important as protecting capital
Buffett's philosophy extends beyond investing to corporate governance and reputation.
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
For Buffett, strong corporate governance and an ethical culture are essential for long-term survival. Protecting reputation, like protecting capital, is about avoiding losses that can be difficult to recover from.
Buffett's lessons amid market greed and fear
Buffett's investment philosophy has also remained relevant during periods of sharp market gains and high valuations.
He once said: "You only find out who is swimming naked when the tide goes out."
The idea is that a rising market can make almost everything appear to be working, while a downturn exposes companies with weak financials, poor management or accounting problems. Investors, therefore, should focus on companies with robust financials and sound management.
Buffett has also said that greed, fear and folly among people are predictable, though the sequence is not.
Greed can dominate during a rising market, fear can return when sentiment deteriorates, and folly can emerge when investors rush into overheated markets despite alarming valuations.
His most famous advice remains particularly relevant in such conditions: be "fearful when others are greedy and greedy when others are fearful."
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of )
Add as a Reliable and Trusted News Source
Add Now!
(You can now subscribe to our ETMarkets WhatsApp channel)
(What's moving Sensex and Nifty Track latest market news, stock tips, Budget 2025, Share Market on Budget 2025 and expert advice, on ETMarkets. Also, ETMarkets.com is now on Telegram. For fastest news alerts on financial markets, investment strategies and stocks alerts, subscribe to our Telegram feeds .)
Top Trending Stocks: SBI Share Price, Axis Bank Share Price, HDFC Bank Share Price, Infosys Share Price, Wipro Share Price, NTPC Share Price
…moreless
(You can now subscribe to our ETMarkets WhatsApp channel)
Read More News on
Warren BuffettBerkshire HathawayOracle of OmahaGreg Abelvalue investingBenjamin Grahamcircle of competenceApplemarket greed and fear
(What's moving Sensex and Nifty Track latest market news, stock tips, Budget 2025, Share Market on Budget 2025 and expert advice, on ETMarkets. Also, ETMarkets.com is now on Telegram. For fastest news alerts on financial markets, investment strategies and stocks alerts, subscribe to our Telegram feeds .)
Top Trending Stocks: SBI Share Price, Axis Bank Share Price, HDFC Bank Share Price, Infosys Share Price, Wipro Share Price, NTPC Share Price
…moreless


Enter search text:
BrowseCompanies:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789
Continue reading with one of these options:
Limited Access
Free
Login to get access to some exclusive stories
& personalised newsletters
Login Now
Unlimited Access
Starting @ Rs120/month
Get access to exclusive stories, expert opinions &
in-depth stock reports
Subscribe Now
ET
Unlock Access to All Exclusives with ETPrime FREE TRIAL
15 Days Free: Unlock All ETPrime Exclusives, Market Tools & ePapers
Trial offer expiring in00 : 05 : 00
I'd rather pay ₹2599 now


Uh-oh! This is an exclusive story available for selected readers only.
Worry not. You’re just a step away.
Prime Account Detected!
It seems like you're already an ETPrime member with
Login using your ET Prime credentials to enjoy all member benefits
Log out of your current logged-in account and log in again using your ET Prime credentials to enjoy all member benefits.
Unlock ETPrime's Exclusive Stories Today!
Subscribe to gain powerful insights on business, stock market and industry trends.
Big Price Drop! Flat 40% Off
Student Only Offer
Already a Member? Sign In now
Already a Member? Sign In now
Already a Member? Sign In now
Offer Exclusively For You
Save up to Rs. 700/-
ON ET PRIME MEMBERSHIP
Avail Offer
Offer Exclusively For You
Get 1 Year Free
With 1 and 2-Year ET prime membership
Avail Offer
Offer Exclusively For You
Get 1 Year Free
With 1 and 2-Year ET prime membership
Avail Offer
Offer Exclusively For You
Get Flat 40% Off
Then ₹ 1749 for 1 year
Avail Offer
Offer Exclusively For You
ET Prime at ₹ 49 for 1 month
Then ₹ 1749 for 1 year
Avail Offer
Special Offer
Get flat 40% off on ETPrime
Avail Offer
Avail Offer
Claim NowAlready a Member? Sign In now
Need Assistance?
Connect with an ETPrime expert for personalized support and guidance
+91 9484700004
' + h3 + '
' + h4 + '
- ' + listing + '
What’s Included with
ETPrime Membership
1Exclusive Insights That Matter
Uncover the truth with our investigative stories
Make strategic moves using the real-world case studies
Read industry-specific stories to identify emerging trends
Spot opportunities with in-depth insights that matter
Trump temper on H-1B visas is forcing Indians to do these things to stay put in US

What Adani’s US indictment means for India Inc’s overseas fundraising
Why veterans like Reliance, L&T are on acquisition spree? Aswath Damodaran has an answer.

Will China’s dollar bond sale in Saudi Arabia trump the US in financial world?
Huawei launches its own OS to compete with Google and Apple. But can it win beyond China?

The problem with lab grown diamonds
Why a falling rupee is a better option for the economy

A list of top 20 momentum stocks that have delivered massive returns in one year
2Invest Wisely With Smart Market Tools & Investment Ideas
Alpha Trade
Get daily trade ideas from SEBI-registered research analysts.
Investment Ideas
Grow your wealth with stock ideas & sectoral trends.
Stock Reports Plus
All-in-one stock research with Stock Score, peer comparison & key signals.
BigBull Portfolio
Get to know where the market bulls are investing to identify the right stocks.
Stock Analyzer
Check the score based on the company's fundamentals, solvency, growth, risk & ownership to decide the right stocks.
Market Mood
Analyze the market sentiments & identify the trend reversal for strategic decisions.
Stock Talk Live at 9 AM Daily
Ask your stock queries & get assured replies by ET appointed, SEBI registered experts.
3Stay informed anytime, anywhere with ET ePaper
ePaper – Print View
Read the PDF version of ET newspaper. Download & access it offline anytime.
ePaper – Digital View
Read your daily newspaper in Digital View & get it delivered to your inbox everyday.
Wealth Edition
Manage your money efficiently with this weekly money management guide.
4Times Of India Subscription (1 Year)
ePaper
Read the PDF version of newspaper. Download & access it offline anytime.
Deep Explainers
Explore the In-depth explanation of complex topics for everyday life decisions.
Health+ Stories
Get fitter with daily health insights committed to your well-being.
Personal Finance+ Stories
Manage your wealth better with in-depth insights & updates on finance.
New York Times Exclusives
Stay globally informed with exclusive story from New York Times.
5Enjoy Complimentary Subscriptions From Top Brands
Docubay Subscription
Stream new documentaries from all across the world every day.
Stories you might be interested in



