Kriti Sanon's Raksha Bandhan ad sparks backlash; fans say, 'people cheering for her bikini scenes are now policing her'

Kriti Sanon's Raksha Bandhan jewellery ad sparks debate over her outfit and traditional attire expectations.

Updated on: Aug 24, 2026, 10:15:08 IST

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Kriti Sanon currently has the internet divided with her latest advertisement. The actor recently featured in a Raksha Bandhan jewellery advertisement, where she wore an Indo-Western outfit comprising a bralette-style blouse with a cape and a draped skirt.

Kriti Sanon's outfit sparks backlash

Kriti's look in the Raksha Bandhan advertisement has divided social media users. Many objected to the actor's attire in the traditional-themed advertisement, in which she is seen tying a rakhi to her onscreen brother. Several users did not find the outfit appropriate for the occasion. One comment read, “I was shocked seeing this ad yesterday. What nonsense?” Another criticised the campaign, calling it “extremely shameful”.

Another social media user questioned Kriti's styling and wrote, “Where is Puja Ki thali? Why are you wearing bra in front of your brother? Is this a Raksha Bandhan? Where is Tilak?” Another comment read, "That Kriti Sanon ad seems deliberate. The agency and brand were aware of what they were doing." Another user questioned Kriti's outfit, "No woman dresses like this on Raksha Bandhan. Shame on you @kritisanon"

'People cheering her bikini scenes are now policing her'

While a section of trolls criticised Kriti, others supported the actor and questioned the backlash against her. A user wrote, "Everyone trolling Kriti Sanon for this GIVA ad, saying she’s wearing a “bikini.” Is she? Nope. She’s not dressed inappropriately. Maybe her outfit just doesn’t fit your definition of “decency.” I could wear that in front of my brother too. Same people cheering her bikini scenes in movies are now policing her clothes. Women are judged either way. Get a life, trollers."

One more comment read, "Raksha Bandhan ad by GIVA, a jewellery brand. It is pathbreaking because women across the country were feeling oppressed by societal expectations to dress traditionally or modestly for Raksha Bandhan, and they needed something that broke the stereotype. Finally, it is here. More power to Kriti Sanon."

The advertisement has sparked a debate on social media, with users expressing contrasting views about Kriti's outfit and the way women are expected to dress during traditional festivals.

Kriti Sanon films

Kriti Sanon was last seen in Cocktail 2. Though the film performed decently at the box office, it received mixed reviews from critics and audiences. The film was directed by Homi Adajania and co-written by Luv Ranjan and Tarun Jain.

It is a sequel to Cocktail (2012), which starred Saif Ali Khan, Deepika Padukone and Diana Penty in the lead roles. Apart from Kriti, Cocktail 2 starred Shahid Kapoor and Rashmika Mandanna in the lead roles.

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